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Coronavirus: Calgary Company Launches In It Together Campaign to Support Businesses in Alberta – Calgary

A Calgary-based video company launched a new campaign to help Alberta companies deal with the COVID-19 pandemic.

The In It Together campaign aims to connect people across the province through a series of videos submitted by Alberta business owners.

“We are now facing the COVID-19 crisis here in 2020, with unprecedented business losses, and we are really not sure what the future will look like,” campaign creator Jeff Bradshaw said on an Instagram last week -Video.

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“We want you to share your current situation, ideas, tips and thoughts about how we can come together and how we can achieve this together as a community and as a business community.”

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The campaign was first launched in 2015 by V Strategies Inc. in response to the economic downturn in the energy sector, Bradshaw said.

The campaign was restarted on April 9, 2020 with the aim of bringing the business world together in the midst of the pandemic.

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“The ultimate goal is to get our economy back on track, get people back to work and get through this as best we can,” said Bradshaw.

In the past two weeks, more than 25 members of the business community have shared videos on how to deal with the pandemic, showing support and giving tips on how to best adapt to the current situation.

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Elizabeth Cannon, a past President of the University of Calgary, posted a video on the campaign last week highlighting the support and resilience shown so far in Calgary amid the pandemic.

“This is a time when the resilience of the citizens of Calgary is really showing,” Cannon said on her video.

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“Helping each other, checking in our friends, our families and our neighbors – showing support – that will get us through.

“Despite the challenge of getting things done, there are plenty of people who raise their hands to help, volunteer and support small businesses.”

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