Everyone has a favorite old sports team, local business, or venue that no longer exists.
Times change and all good things have to come to an end so we fully understand when some of the classics have to leave. But what if you still want to represent your local favorite from days gone by?
YYC’s own C of Dead Clothing Co. offers Calgarians a solution with a clothing line that offers merch from long-dead sports franchises such as the Calgary Cannons, Stampede Wrestling, Calgary Radz and Calgary 88s.
Other local icons represented include the Corral Arena, the Cecil Hotel, AM106 radio station, Lloyd’s Recreation runway and the recent pandemic victim Ranchman’s Dancehall.
C of Dead consists of Jonathan Anderson, Garrett Crump and Ryan Williamson – and together they form a business trifecta.
Anderson, who has a background in marketing and communications, states that Crump is “the guy with the numbers.” Williamson rounded it off when he joined the team in November 2019, bringing his design expertise to the group and acting as “quality control”.
In addition to her full-time career, C of Dead has become a passion project for this group of three that includes designing, printing and marketing clothing depicting Calgary’s illustrious past.
Anderson and Crump have known each other since junior high and both attended the University of Lethbridge. When they reunited over beer in recent years, they discussed their love for the Calgary Cannons baseball team and wondered if there was any merchandise available online to represent the missing but not forgotten team.
When they turned up empty-handed in their search, they decided to get proactive and create merch themselves.
During the company Anderson, which officially launched on April 28, 2019, says her first sale was likely to be to himself or his parents. “We tested the water early and accepted orders via social media and payments via e-transfer.”
Nowadays, they take both orders and payments in a much more official way through their website.
The company has worked with local facilities such as Dandy Brewing Company and most recently with AllRush in an anti-bullying campaign for Pink Shirt Day that donated $ 5 for every shirt purchased to the Calgary Hitmen Foundation.
“There are a few other collaborations that we are waiting to release,” notes Anderson, “but I don’t think I can say what they are.”
When asked how they choose which Calgary past to see next, Anderson says, “T.Luckily we have a pretty large amount of social media backers telling us what to do to make it easy. “
The team also meets regularly to brainstorm. “Most of the time we worry about what was really popular as kids and what is no longer here, ”says Crump.
“And Ranchman’s, of course – this was easy to find as it was such a popular and iconic place in Calgary.”
“I’ve had about 10 years of experience with the others,” adds Williamson. “So I know what my age group will cling to.”
Lloyd’s Recreation was another easy choice.
“If you haven’t spent a dozen birthday parties at Lloyd’s, are you from Calgary at all?” Anderson jokes.
Actors Andrew Phung, retired wrestler Bret Hart and Alex Singleton of the NFL are among the local celebrities who support C of Dead.
“ONAndrew Phung is the definition of the Calgary underdog who made it, ”says Anderson.
“He’ll tell anyone who is willing to listen what a great city Calgary is and exemplify what we’re all about.”
In addition to their clothing line, they recently released the Tales from the C podcasts, where presenters Josh Humphries and Scott Cruickshank and their guests take a look at the people, places, teams, and events that have shaped Calgary’s sports scene and more .
What’s next for the clothing company? All three guys were very quiet, but you can guarantee that it will be something unexpected and cool.
“The best part?” asks C of Dead on their website. “You get all the nostalgia without the 80s style.”
Buy C of Deads collection of YYC certified hats, shirts and crew necks online, including nine new designs released in 2021.