According to Bloomberg, News Media Canada (NMC) – a Canadian news media trade association – is campaigning for Members of Parliament to establish news rules that allow Canadian news outlets to negotiate fair compensation for their content posted by industry giants like Facebook and Google on social Media were published.
Most of the news and articles published by Facebook News and Google News come from local news media and are an asset.
Social media platforms are already very hot, especially when it comes to data protection. Therefore, they are quite flexible at the moment. Google recently announced compensation agreements with several news outlets and magazines in France that, like Australia, have laws that allow the news media industry to negotiate royalties with social media platforms that use their content.
News Media Canada is currently advocating the introduction of similar laws in Canada to help local publications, many of which have had to be scaled down or closed entirely due to the pandemic.
While the federal wage subsidy has allowed many publications to stay operational, they remain in dire straits.
A set of rules like France’s “allow industry and digital monopolies to negotiate fair terms for compensation,” said John Hinds, CEO of NMC, speaking to MPs on the House of Commons Cultural Heritage Committee this Friday.
“It does not raise taxes, it does not deal with government intervention in the market, but it allows for fair market interaction between the platforms and the newspapers,” added Hinds.
Prime Minister Justin Trudeau said this issue was not a priority for the Canadian government six months ago, but that stance could change given how hard the Canadian news media has been hit by the pandemic.